Cupra used to be the name applied to SEAT’s performance models, but in 2018 it was spun off as a separate brand. Cupra is now the premium performance sister brand of SEAT (itself a brand under the Volkswagen Group umbrella) and has its own, very distinctive image for its cars and dealerships. Its model range is made up of the Cupra Ateca, Cupra Leon, Cupra Leon Estate and Cupra Formentor SUV – the latter model being the first not to be based on an existing SEAT model. The Leon and Formentor also come with electrified versions with powerful petrol plug-in hybrid power and in 2021 the brand launched the Born – a small electric car based on the Volkswagen ID.3 electric hatchback.
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