Renault is resurrecting and rebooting its famous ‘Papa, Nicole’ advertising campaign to launch the new electric Mégane E-Tech. The campaign will run on social media until the end of July, but is appropriately being shown for the first time on Father's Day.
For anyone above the age of 35, the ‘Papa? Nicole?’ advert will be familiar, conjuring up memories of a young French girl, her father and their adventures in Clios.Now, the latest reinvention of the ‘Papa, Nicole’ story is told through real life father-daughter stories that explore issues faced by modern day Papas and Nicoles.
In a twist, this new ad features real families that named their daughters Nicole after the original ad.Renault put the call out to the 6,000 Nicoles in the UK, and their Papas, asking them to share their stories– creating a new, authentic chapter in the ‘Papa, Nicole’ story.Inspired by the iconic campaign, the new take on ‘Papa, Nicole’ aims to tell the stories of three modern-day Nicoles who were named after the campaign: a singer, a fashion and disability awareness content creator and a fashion photographer.
Louise O’Sullivan, Marketing Director (UK and Ireland) at Renault, said: “Bringing the nostalgic ‘Papa, Nicole’ ad into a modern dimension hits the nail on the head. We’re adding a modern chapter into the much-loved 'Papa, Nicole’ story as we get to know real-life Papas and Nicoles. From exploring the ever-adapting dynamic between fathers and daughters, to the fact that the campaign will run on social instead of TV: every aspect of this campaign is relevant right now in 2022.”
The new campaign features real ladies called Nicole and their fathers 
