Pure breathes new Air into Britain's scooter market

Tom Barnard

4 Oct 2022

Britain’s leading electric scooter manufacturer and retailer, Pure, has launched a pair of new e-scooters which are designed specifically for UK weather. 

The new models include the brand new ‘entry-level’ Pure Air Go and new, more powerful Pure Air. The £349 Pure Air Go uses a 350W rated motor and has a 12 mile range. Recharging takes 3.5 hours. Despite the keen price, it is prepared for life in Britain, with weatherproofing and and a steel frame which can support a 120kg load. 

Like electric cars, it features regenerative braking in addition to a mechanical front brake. It also synchronises with Pure’s app, which provides additional ride data.


Pure Air Go e scooter, side on in studio Pure Air Go is designed for British weather

The £449 Pure Air is now fitted with an upgraded 500W rated motor - a 43% improvement versus the previous generation - making it the most powerful e-scooter in its class. 

The result is enough hill climbing ability to power larger riders up inclines. A larger battery means it can achieve a range of up to 30km (18.6 miles), while the Air also now features a USB charge port for a rider’s smartphone mounted directly onto the handlebars. It can also double as a power source for a USB light. 

Electric scooters are only legal to ride on private land in the UK, unless they’re part of an approved government trial. This means they can be used on campsites, racetracks and other private estates but not on pavements, roads or cycle lanes. However, this is expected to change soon and the law is already widely flouted in British cities. The new Pures are available from www.pureelectric.com


E scooters are sort of illegal to use in public. So don't blame us if you get your collar felt

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