Pricing
Currently there is only one version of the Soul EV available to order, and it’s the equipment-packed Maxx, which replaces the First Edition.It still seems reasonable value for a car with this range. It's main rival is the MG ZS EV, which has a similar range and equipment levels but is bigger and cheaper.
The Soul is also cheaper than the Kia e-Niro, even though the kit count and mechanical bits are identical.
Running costs
Once you have winced and paid the initial purchase price, the Soul EV will seem incredibly cheap to run compared to any petrol or diesel car. It’s realistic to expect it to average 250 miles on a charge if you are doing mixed driving and that will cost about £8.50 if you’re charging at home on a ‘normal’ electricity tariff – or significantly less if you have a special deal and charge at night. To go the same distance in a diesel car it would cost about £30 at current fuel prices.
But, like the e-Niro, the Soul EV isn’t actually that cheap to run when compared to other electric cars. Part of this is because it is always carrying around a big, heavy battery all of the time so is less efficient. But there are other factors too, notably that it needs servicing every 10,000 miles, compared to the 18,000 miles of most rivals and is in insurance group 34. That might come as a bit of a shock when it comes to take out a policy as it’s the same as sporty cars like the Honda Civic Type R, Porsche Boxster and VW Golf R.