The reveal of the Kia Concept EV4 not only grabbed our attention for its stunning design and luxurious interior, but also because it reflects the automaker’s impressive commitment to sustainability. Kia is setting new benchmarks to protect the future of our environment through the use of new and innovative materials. As it continues to transform into an electric vehicle brand, it also has a list of ten must-have sustainable items for all its future models.
Inspired by nature
The new Concept EV4 is exciting for so many reasons, not least of all because its premium and minimalist interior showcases many of these items. Aligned with Kia’s exterior design theme for the concept of ‘Joy for Reason’, the interior is subtle and luxurious in equal measure. The innovative Colour, Materials and Finish (CMF) design team at Kia have used nature, not only as the inspiration for the interior of the concept, but also as the source of many of its sustainable fabrics.